Tuesday, November 12, 2013

The True Cost of Parking

I was in Boston in July and went to an event at Fenway Park.  The Red Sox weren't in town, so we had the ballpark to ourselves.  We got a tour; I got to sit in the press box as well as in one of the coveted seats that were added above the left field wall 10 years ago.  The Red Sox have played in Fenway Park since 1912; in 2012 it was added to the National Register of Historic Places.  But here is what was most notable to me about Fenway Park (even though the picture does not capture it very well):


Look on the righthand side of the photo.  On the other side of Yawkey Way, there are bars and restaurants, and I bet it's fun being there on game night even if you don't have tickets to the game.

On the other hand, let's look at the area around Turner Field.


All there is, almost as far as the eye can see, is asphalt.  And yet, it wasn't enough.  The businessmen who run the Atlanta Braves who announced yesterday that the team is moving to Cobb County cited not enough parking along with traffic and "the fan experience" as the reasons for the move.

So they are moving outside the Perimeter, to an area near the junction of I-75 and I-285, and building a brand new stadium with multi-use development around it with bars and restaurants.  And parking -- lots of parking.

Yesterday, when I heard the news that the Braves were abandoning a city that supported them through the bad years for a county that refuses to allow MARTA to be extended there, I went pretty much straight to anger and I'm still there.  I'm angry at Liberty Media, the owner of the Braves, and think they should be honest about it and change the name of the team to the Cobb County Braves.  I'm also angry at multiple city leaders and the Atlanta Fulton County Recreation Authority for not doing more to mitigate the impact of the stadium on the neighborhood, which would have had the additional benefit of "improving the fan experience."

Let's be really clear about this.  Developers can build malls and theme parks, but it's pretty hard to build a neighborhood from scratch.  And they don't want MARTA in Cobb County, so they are going to have to have spaces for 40,000 people and then some to park their cars.  Look at that photo of Fenway Park.  It's not just different from Turner Field because it's a hundred years old and on the National Register of Historic Places; there is almost no where nearby to park, and that's just fine because it's close to the Kenmore Square stop on the Green Line.

The problem is cars.  As long as we drive them every where we go, we *can't* create great places, because we have to have places to park.

Good luck with that theme park.

1 comment:

Scott B said...

Agreed. I thought this was an April Fools joke and have since had days of conversations with friends, primarily in the commercial real estate industry like myself, about it. Still can't grasp it as real. I understand the Braves rationale but that doesn't make me any less angry. Traffic will be such a nightmare that once the new stadium shine wears off after a year or two, attendance will go down. It will be the ultimate irony if something great can be done with the land where Turner Field and formerly Fulton Co Stadium sit once they are both demolished.